The Burberry check. A seemingly simple pattern of beige, red, black, and white, it's become one of the most recognizable and iconic motifs in the fashion world. But its history is far richer and more complex than its instantly identifiable aesthetic suggests. It's a story intertwined with British heritage, evolving subcultures, and a remarkable journey from practical outerwear to high-fashion status and, eventually, a resurgence in streetwear. Understanding the Burberry check's history requires delving into its origins, its association with different social groups, and its enduring power as a symbol of both tradition and rebellion.
The story begins in 1856 with Thomas Burberry, a young tailor from Basingstoke, Hampshire. He invented gabardine, a revolutionary water-resistant fabric, perfect for the harsh British weather. This fabric, combined with Burberry's innovative designs, quickly gained popularity among explorers and outdoorsmen. Initially, the focus was purely functional; the clothing was designed for practicality and durability. However, the need for a distinctive mark to identify genuine Burberry garments led to the creation of the now-famous check pattern.
The original Burberry check, known as the Haymarket Check, first appeared in the early 20th century. Its specific date of inception is debated, but it's widely accepted that it emerged sometime around 1920. Unlike many logos, the Burberry check wasn't designed as a branding exercise in the modern sense. Instead, it was woven directly into the lining of garments, acting as a subtle identifier of quality and authenticity in an era before widespread branding. This understated elegance contributed to the check's enduring appeal. The pattern itself is deceptively simple, yet its combination of colors and the subtle variations in the weave create a visual depth that has captivated audiences for nearly a century. This initial use of the check as an internal marker of authenticity is crucial to understanding its later evolution.
The interwar period saw the Burberry check slowly gain recognition beyond its purely functional role. Its association with quality and durability, coupled with its subtle elegance, meant that the check became associated with a sense of understated luxury. This was further enhanced by its adoption by the British military and aristocracy. Burberry coats became a staple of the British officer's wardrobe, reinforcing the check's association with prestige and tradition. Post-war, this association continued, with the check becoming a symbol of British heritage and a marker of social standing.
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